MBA Announces Private Brand Motor Club for Comprehensive Roadside Assistance Program

Thursday November 18, 9:33 am ET

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Nov. 18, 2004--MBA Holdings (OTCBB: MBAH) has finalized an agreement with Motor Club of America Enterprises Inc. ("MCAE") to underwrite a private label brand motor club for MBA. Motor club memberships will be marketed by members of the National Motorcycle Dealers Association (NMDA), an MBA subsidiary, to their retail customers. The motor club membership package entails a complete range of 24 Hour Roadside Assistance services, including:

Mechanical First Aid
Breakdown Towing Service
Vehicle Accident Towing Service
Emergency Tire Service
Battery Assistance
Emergency Gasoline Delivery
Emergency Lock-Out Service
Trip Interruption Insurance
Mapping & Trip Planning Service
Ambulance Service Reimbursement
Theft Report/Recovery Reward

The customized agreement for this branded motor club package grants full roadside coverage for motorcycles, automobiles and recreational vehicles. A rare benefit to be found under this arrangement is the ability for retail customers to customize and price roadside coverage to specify individual or all vehicles owned under a single reasonable annual coverage rate. The unique option for NMDA members to sell single motorcycle coverage gives MBA the ability to capture market share among customers who may otherwise have other motor club roadside assistance coverage for their automobiles and RVs. This competitive edge creates great potential for future club growth as clients with single motorcycle coverage migrate to comprehensive vehicle coverage plans, including full family driver coverage plans.

This strength of this flexible plan and pricing structure delivers yet another premium service to NMDA members ideally suited for the motorcycle industry, while allowing for additional revenues from selling broader coverage motor club packages. The considerable long-term prospects for growth, earnings and marketing potential of a private branded motor club adds another key income stream to the business model of MBA and an additional program sales opportunity for NMDA members.

Motor Club of America Enterprises, a privately held company, has a membership base in excess of 5 million members. Licensed to do business in all 50 states, MCAE is an industry leader in providing roadside assistance services and in the creation of branded motor clubs for large corporations. This partnership creates a mutually beneficial and profitable growth opportunity for both MBA and MCAE powered by the ability of NMDA members to market this name brand motor club package directly to their clientele.

Motor Club of America Enterprises Inc.
http://www.autoclubofamerica.com

MBA
http://www.mbadirect.com

NMDA
http://www.nationalmda.com

Contact: MBA Holdings Inc., Scottsdale
Gaylen Brotherson, 480-860-2288, ext. 317

Source: MBA Holdings Inc.

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